Randy Larsen, Senior Multimedia Engineer, Intel Consumer Electronics GroupIt's 6:30pm on a Wednesday evening. Most of the day's activity is
winding down. The phone rings, it's a familiar voice:
"Hey Cutter, it's Randy. I need to take this 1080 PSF footage I have and
convert it into five different non-standard aspect ratios that can play in
Windows Media Player and encode in VC1. How do I do it?"
That's just an example of the kind of question Senior Multimedia Engineer, Randy
Larsen, of Intel, throws at us frequently. Of course Cutter's answer is,
"Why the hell do you need to do that!?! Nobody on the planet will ever need to
do that!" Well, Randy Larsen does.
Randy Larsen started at Intel in 2000 doing competitive analysis for the
Broadband division. It was his job to evaluate Intel's retail competitors
performance to ultimately support sales and marketing. As a hobby, Randy
took to tinkering with different applications, testing their capabilities. One day, one of his colleagues noticed his handy
work and his fate was locked. Randy is probably one of the most crucial,
yet unsung, heroes of Intel's Consumer Electronics Group. A
self-proclaimed "World of Warcraft" junky, Randy's job requires him to the test
the limits of video content to the corners of the universe where no one
dares to venture. His schedule rivals the demand of a Hollywood A-lister, booked
eight months in advance with back to back projects. Pretty much every
Intel development group relies on Randy for footage to test their products and as such, development of
these products can often depend on Randy's proficiency at his job.
If the XBox 360 developers need to test Intel's chips and need content, they
call Randy. If the graphics division needs to test WMP accelerators and need
footage, Randy's their guy. If the satellite Broadcast division needs to
test compression. It's all Randy. The request will come in to test a
certain platform. He'll give them a battery of audio and video clips in
various resolutions and bit rates so in turn, they can exercise standards to make sure
everything conforms. He performs these tests on all the main codecs, MPEG, H.264
and more recently VC1. In addition, he does provides demo content for CES,
the Intel developer forum and other public Intel events and/or groups.
His current project, for the streaming media drivers division (which prompted
the above question), involves simulating a TV experience; you've got an HD
TV, some of the channels broadcast in HD but some are in SD. Then you've got
different aspect ratios and frame sizes when the content changes from commercial
to episodic, or what have you. Randy's job is to figure out how to to make
sure the silicon decoders do the right thing with this big mess of video.
The tools he's currently testing this out with are;
Main Concept video and audio
SDKs for H.264 content, ProCoder 3 for source files and
Rhozet Carbon Coder.
Adobe Premiere Pro is his main editor of choice and he has been utilizing
BlueFish's HD Fury for uncompressed video editing and will soon be testing out
Matrox Axio.
It's probably safe to say, when it comes to the wizards of in the world of
digital content creation application testing, Randy's our Merlin.
